What a superb piece of creative integrated advertising by Williams

This was Williams’ airbox during the Miami Grand Prix in May of last year, featuring the creative placement of the Duracell battery:

It promptly disappeared for the remainder of 2022, but as of Monday afternoon, IT HAS RETURNED:

The only thing I’m wondering about that airbox…

If you press your thumbs or fingers down on either side of the Duracell airbox, can you see how much battery power the car has left?

Categories: Motorsport

Tagged as: , , , ,

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s